Fashion Rules Report
Whether you’re a high street honey, a designer doll, a pin-up princess or a retro rocker ‘Fashion Rules’ had a bit of something for everyone. With over 1000 people through the door ‘Fashion Rules’ took place on June 7th at Middlesbrough’s iconic art gallery mima and celebrated all that is great about Britain from the hottest local designers to everybody’s favourite high-street stores. The fashion catwalks were a shining success with non-stop queue’s to get into the shows throughout the evening.
Starting with a bang the models brushed off their guitars and rocked the runway in this season’s hottest trends from Topman, Vintage Vogue, Laskasak and Yakuza. In the candy theme the models swung down the runway in pastels, florals, cheeky checks, and oversized summer vests from Topshop, Marks and Spencers, House of Fraser, USC and Lazy Joes. Fairytale Romance was the next look with Kate Fearnley, Debenhams, Psyche and Greenwoods showcasing suave suits, razor sharp tailoring, romantic ruffles and delicate dresses.
The rockin’ runway then ended how it started - with a big bang! Models strutted their stuff in red, white and blue as they partied down the catwalk celebrating, waving union jacks flags and even break dancing. POP-UP Paradise was a stream of terrific tie-dye, haute home wares and dazzling diamonds as local designers and shops including Lazy Joes, Lots of Loveliness, Diamond Heaven and Mink took over mima’s ground floor to showcase their hottest pieces. Debbie Isley, the owner of Lot’s of Loveliness loved being part of the night and was delighted with how well everything went. She said: “It was great being part of Fashion Rules and being able to showcase my quirky home wares and jewellery to the residents of Middlesbrough at such a big event.” “I have had a lot of interest and visits from customers who I met at the event – the response has been fantastic!”
Outside, the Marquee Vintage Market appealed to quirky Queen’s of every era – whether on the lookout for an authentic 80’s cocktail dress, a pair of Geek Chic Lego earrings or high waisted Levi shorts it was every fashionista’s idea of heaven. As well as fashion there were also plenty of hair & beauty treats including hot new business Miss DigiNails who can print any design or picture you want onto your nails. Shazana Arshad, owner of Miss DigiNails was very proud to be at ‘Fashion Rules’ and was extremely thrilled with the opportunity to launch her business at the event. She said: “It was our first real opportunity to let Middlesbrough know who we were and we couldn’t have asked for a more fashionable and high profile platform to launch ourselves at – the whole event from start to finish was fabulous.”
Up on the terrace very British tea and cake was served and with decedent delights from The American Cupcake Company, That Cake and The OldeYoung Teahouse with everything from whoopee pies to push pops, it was a scrumdiddlyumptious heaven for all the fabulous fashionistas. The biggest Eclectic Boutique in town brought vibrancy to Middlesbrough and mima was filled with a huge buzz as customers streamed through the doors creating an electric atmosphere.
Fashion Rules was a fabulous event from start to finish that will not be forgotten soon.
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