'Free Charity Photography for a Year' with Stockton Commercial Photographer

A TEESSIDE based photographer is celebrating five years in business by offering one North East charity the chance to Win Free Photography for a Year*

Stockton-based photographer Dave Charnley set up his business Dave Charnley Photography in 2008 after a 20-year career as a press photographer, including a 11-year stint with the Middlesbrough Evening Gazette.  Specialising in commercial photography for businesses and PR agencies, and natural reportage weddings, his client base stretches from North Yorkshire to the Scottish border

 To celebrate five years of photographing everyone from celebrities and the Royal Family to brides and business people, he is giving away a full day’s photography time*, worth hundreds of pounds, to the winning local charity.

Dave said: “In my years as a North East photographer I’ve worked with lots of charities, and I know how hard it is for the smaller ones, particularly at the minute when everyone is cutting back and donations are at an all-time low.

“There is so much great work going on in our region but it’s hard for small organisations to afford professional publicity pictures.

“I’m giving away a full day of my time, and that can be taken in one day or split into shorter sessions over a period of a year if that’s what the winner prefers.

“If you look at the bigger charities you can see a picture really does tell a thousand words, and this is my way of marking five years in business and giving local charities a chance to compete with the big names.

“I’m hoping a great set of pictures that they can use on posters, leaflets and websites or send to the media with news stories will help encourage more support and donations to come in.”

Entries are open to any charitable organisation within a 50 mile radius of Stockton, approximately from around Durham down to Redcar, and from Hartlepool across to Northallerton.

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Entries close at midnight on March 31^st 2013 and to enter, charity representatives should visit http://www.davecharnleyphotography.com/contact.html and leave... 

• Name
• Daytime contact number
• Charity’s name (including registered charity number)
• Email address 
• Website address (if you have one)

The Free Prize Draw will be carried out by an independent person, and the winner will be notified by phone and email in April 2013.

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Terms & Conditions*

• Must be a registered local charity (number requested)
• 8 hours photography which can be broken up into 5 different shoots, from April 2013 to April 2014 or all one full day ...the choice is yours!
• 50 miles radius from TS18 
• Draw will be by an independent person
• Full details must be complete or could be void: Name, a daytime contact number, the charity’s name (including its registered charity number), email address and its website address (if you have one)
• Commercial Photography could be pr event, commercial images, charity day/night event, press launch or portaits.

Photographers Prove Powerful Advertising: North East Retail Photography

Look at successful businesses, and ask yourself why they are doing so well. It’s likely to be because their marketing is strong. And a big part of a successful marketing campaign is the imagery you use, which is why an experienced commercial photographer can be your greatest ally. 

Stock shots are not always a bad choice, but they can be a false economy if you are trying to create a living, breathing brand that people will identify with.Compare the Pound Shop with Apple. See how they are both very visually aware, but how different and distinctive the imagery they use is? That’s because both organisations know their customers - and what will appeal to them - very well indeed.

You can describe a product, a service or a mood very easily with the right pictures. Just by creating a certain look you can encourage people to eat, visit, donate or buy.I was out shopping recently and was struck by how simple but effective the Clarks Shoes photos are. They use clean, crisp shots of the product being used, not just in the box or artfully posed on a point of sale stand. Children are shown playing around in trainers, or setting off for school in smart shoes, creating an aspirational lifestyle feel that works really well.

You can portray something honestly, but still put your best foot forward. For instance if you own a cafe with a reputation for first class full English breakfast, you don’t want to put lettuce in the photos and pretend to be a healthy option or something you are not. But you don’t want to look like a greasy spoon cafe either, and that’s where keeping your imagery ‘real’ comes in.

Experts say we are all exposed to hundreds of marketing messages a day. That’s a lot of information to process, especially online, where you are relying only on your visual sense to get a feel for the product or service. Online imagery has to really earn its keep.  A good example is Argos, which recently posted results that show that 42% of its business is now done online, and it is re-organising its business model to account for customers who prefer to shop online rather than in-store.

A big number of Ebay sellers who sell high-value branded goods will now invest in good photography too. Financially it’s an astute move. When the product shows to its best advantage the buyers start bidding.  

It’s not always about having the product in shot though. Look at Coca-Cola – they don’t sell the drink, they sell the life, and they do that through clever use of images. You don’t have to have a big budget to create pictures that are unique to you. Small businesses can stand out just as much as the big boys if they work with a photographer who is skilled at planning out a shoot to get best value.

Using my cafe example again, I might suggest to the client that we shoot mouth-watering ice creams for use in summer, some hearty soups for winter and a purple and gold table dressing theme for Christmas. Those images could be used on menus and in advertising, on canvas boards around the cafe or even blown up to form an eye-catching wraparound graphic on the outside of the building.

Advertisers say the best way to reach time-pressed consumers is to try to catch their eye at every turn, and I am in full agreement. It actually pains me when I see a small or start-up business taking a phone pic, adding an Instagram filter and blowing up a grainy pic to use in their publicity.

It’s such a shame when all it takes is a bit of thought and the right photographer to create memorable, show-stopping images that make your business stand out. 

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Direct Website Link to Dave Charnley Photography

North East Commercial Photographer: Corporate Art Proves Boardroom Bliss

If you are looking for great location opportunities for commercial photography, the North East is far and away the best place to visit. We have some of the most beautiful castles, coastlines, bridges and buildings in the UK, so I’m spoilt for choice when it comes to venues for wedding photography as well as commercial photography.

A recent job came about following a conversation with Karl Pemberton, Managing Director of independent financial services company Active Financial Services. I did Karl’s wedding photography at Rockliffe Hall near Hurworth in County Durham so he had already seen some of my other work at www.davecharnleyphotography.com 

When we got chatting about my experience as a commercial and PR photographer, he asked me to photograph three of Teesside’s famous bridges, reproducing them as high quality canvas prints. He was looking for something with a local link that could be used as centrepieces for the company’s meeting rooms, following a move from Guisborough to prestigious new Active Financial Services offices in Thornaby, Stockton on Tees.

The deadline was tight, with little time to get the photos taken and mounted in time for the new building’s launch. Sadly for me, light and weather are oblivious to photography deadlines and I had to make several visits to each bridge before I was happy with the light conditions.  The ideal time for a commercial photography project such as this is either what I call the ‘golden hour’ of dusk, or early morning when the light is soft. For all three photos I used my favourite Canon 5D Mark III which takes fantastic pictures in near darkness, on a slow shutter speed and balanced on a tripod to get nice clean images.

My first visit was to the Grade II-listed Victoria Bridge, which was built in 1887 to celebrate 50 years of Queen Victoria’s reign. Its wrought iron arches give it all the majesty and grandeur you would expect from Victorian architecture, and the resulting 6-foot wide print of this stunning piece of architecture has incredible impact and now forms a great talking point in the client’s largest boardroom. 

To get the shot I was determined to have of this bridge, I had to balance in the undergrowth on the river bank while trying to avoid creatures around me – just one of the perks of the job they don’t share with you at photographer school!

My next visit was to the Teesquay Millennium Footbridge, which links Teesdale Business Park with the University of Durham’s Queen’s Campus. The result of a design and build competition held by Stockton Borough Council, its 40-metre high mast and cable-stayed design results in clean, delicate lines that belie its tough steel construction and which gave me some great linear perspectives to work with.  

Finally, I went to the award-winning Infinity Bridge, which stands downriver of Stockton town centre and was opened in a blaze of publicity. The name derives from the infinity symbol formed by the bridge and its reflection, and having seen the spectacular sound, light and animation show at its launch I was keen to capture the same atmosphere and bring it to life for people who have never visited Teesside.

Lit by the same company that designed the lighting for the Burj Al-Arab luxury hotel in Dubai, the blue and white LED lights change as pedestrians cross, and it presents a fantastic sight against the night sky. I reflected as I put away my camera kit that any professional photographer who can’t get a decent picture of this bridge should pack in the job.

Back at the studio I removed some of the small distractions such as ‘for sale’ signs on nearby properties, adjusted some small details and quality-checked the images before sending the electronic files off to be mounted and finished with a low sheen lustre. I prefer to support local companies where possible but this time I had to use a firm outside the North East to get the professional finish I needed. 

Karl was very happy with the results, and several people at the office party included my twitter handle @charnleyphoto in tweets about how much they loved the photography. There is nothing nicer than unsolicited client feedback – love it!

I really enjoy using my skill as a professional photographer to meet challenges like this one. Karl knew exactly what he wanted so this was a very specific commission but I’m always happy to chat about ideas, find out what the client wants the images for, and suggest locations and shots for them to consider. 

The Original Poster                                                           Converted Onto Canvas 

Corporate photographic art is a growing market, with many companies seeing what a great talking point it can be, and with iconic landmarks and scenery from Teesside and Durham through to Sunderland, Tyneside and Northumberland, this region is picture perfect for producing original artworks.  

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Direct Website Link to Dave Charnley Photography

North Yorkshire Commercial Photographer: Why Hire a Professional Photographer?

As a North East photographer with many years of experience I’m saddened by the rise in the number of people calling themselves photographers, but failing to deliver the fabulous images that the client should be able to expect.

While I’m genuinely not having a go at keen amateurs or anyone trying to develop a hobby into a living, I’m going to stick my neck out here and say that saving money on professional photography – whether it’s PR, commercial or wedding photography - is almost always a false economy.

I learnt my trade as a press photographer and have spent 25 years as a professional photographer, carrying out thousands of jobs across Teesside and North Yorkshire, Durham, North andSouth Tyneside, Sunderland and Northumberland and it grieves me to see people value photography services on price alone. Have a think about it for a moment – are there many other areas in your life where you always go for the cheapest or the DIY option? We all like a bargain but while you can happily get away with buying cheap baked beans, I’m guessing most of us don’t buy the cheapest possible car, do our own dentistry or our own legal work to save money.

Everyone has digital and phone cameras these days. They are smart tools, but they don’t turn someone into a professional photographer. When you hire a pro you are hiring not just top of the range camera kit worth thousands of pounds, but also creativity, confidence and years of skill and ability and a back catalogue of shots full of life and energy.

Some organisations turn to stock libraries, mistakenly thinking this will meet their photography needs. As we edge out of recession branding is one of the tools businesses are using to get ahead.  And brands keen to differentiate themselves from the competition know that good photography gives them a unique and distinctive edge that stock shots can’t match.

Using an image that thousands of others have access to can give out the wrong message about a brand, and anyone who has just paid to use an image across 10,000 brochures doesn’t want to see the same pictures across their competitors’ marketing too. Only a bespoke image can really reflect the mood of the organisation - see what I mean by comparing Apple’s imagery with Poundland’s - both are perfect in their own way. It’s madness to spend money getting the design and marketing right, and then let the brand fall over by using poor photographs.

And don’t even get me started on wedding photography, the press is full of sad stories about couples who used a cut-price or inexperienced wedding photographer and are broken hearted with the results. I really feel for them, expecting beautiful mementos of their special day and instead it turns into a shambles.

Reportage wedding photography that builds up a storybook of the day needs tact, sensitivity and speed as well as technical ability. You need to be everywhere at once, anticipating those precious moments - one chance is all you get and woe betide the photographer who fails.

With a professional photographer you are paying for the skill and experience behind the camera in putting everyone at their ease too - being a bit of an entertainer if you like. My informal, natural style photographs can only come through when people are relaxed and comfortable.  I want them to feel special and be themselves, because that’s when the pictures are easy.

 Obtaining consent, especially when photographing children, is also an area where non-professionals get caught out. I am CRB checked and always carry my British Press Photographers Association (BPPA) card – it’s something police and security people often ask to see. You need to be so careful in this area and for those who don’t have the experience it can be a minefield. 

Almost all my work comes through recommendation or from people who have seen my work on www.davecharnleyphotography.com and many of my commercial clients such as councils, PR and marketing agencies, businesses and charities come back time and time again.

They know they will get shots that meet the brief, on a fast turnaround and that their images will be high resolution so they can be used in marketing brochures, magazine adverts, online and even on the side of buses or on giant outdoor posters. I can’t stress strongly enough that people should think long and hard about making sure they book the right photographer for the job.

 While I’m not knocking or discouraging amateurs, I believe that if you want the best possible images, then quality, experience and service should be the deciding factors when hiring a photographer.

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Direct Website Link to Dave Charnley Photography

North East Photographic Models Wanted For Advertising Photographer

As a busy North East commercial photographer as well as specialising in weddings and portraits, my clients often ask me if I can find suitable models for photography shoots.

My speciality is lifestyle commercial photography, which captures real people in real situations, and it’s a very popular photography style used by PR, advertising and marketing agencies to promote a wide range of products and services.

It works by portraying real-life situations in a very natural way, as if the photographer just happens to have casually caught the split second moment that sums up what a brand is all about, and encourages people to see themselves in that place or situation.

But behind the scenes, relaxed, natural-looking photography takes a lot of skill to produce. After 25 years as a photographer and with an ex-press photographer background it’s second nature for me to automatically get the lighting, angles and colours right so the pictures appeal straight to the target audience and the client’s brand is well represented. 

I’m always on the lookout for people of all ages, looks, sizes and abilities to take part in photo sessions. I might want people who can ride a bike, or who are happy to fly a kite on the beach, kick a football around or just stroll round a shopping centre.

I work on photography commercial shoots all over the North East, from Middlesbrough and Stockton across to North Yorkshire, through Newcastle, Gateshead and up to Northumberland so I need people in all areas.  The models I use in my advertising photography depend on the look and feel the client wants from their photos, so I need people from grandparents and small children to mid-life adults and teenagers. 

For instance a housebuilder might want shots of a young family having lunch in the dining room, or children playing in the garden, a retirement home might need photos of older people taking part in activities, while a national cycling organisation like Sustrans might need photos of people enjoying a bike ride through town or countryside.

Some of my recent North East photography jobs included a session capturing people visiting the beautiful York Minster in North Yorkshire; some street shots at Middlesbrough’s TKMaxx to show off its current clothing range; and a job photographing the opening of the new Play Factory soft play area at Skelton, near Saltburn on Teesside. 

If I had used professional models the photos wouldn’t have had the informal, real-life feel the client wanted – I’m sure we can all tell when a family is not really a family, and the photographer has had to work extra hard to make it look as if they are.

I did a shoot for Gateshead College’s Walk to Work campaign recently, and used a real mum, dad and toddler all wrapped up warm and walking out, and you can tell by the photos they are all very easy and comfortable with each other. Have a look at some of the photos on the commercial pages of my website and you’ll see what I mean.

For some jobs it is essential to use professionals. I did a recent fashion photography session for a Teesside marketing agency that needed a series of unique fashion images to promote Middlesbrough Fashion Week’s‘Fashion Rules’ events. Working with experienced model Katherine Lees of TyneTees Models resulted in a great range of high impact fashion photos that were used in the marketing and promotions here.

Professional models and agents provide a great service in my experience, but the trend for aspirational lifestyle photography, plus a squeeze on budgets have both driven the demand for non-professional models. And without sounding disrespectful, us ‘real’ people are not too shiny are we?  After all we’re not all Kate Moss or Tyson Ballou - that’s what makes the photos reach out and tell a natural story.

I hate stuffy photography and like to make my sessions fun, and many of my models tell me what a great time they’ve had, and how the time has flown by. You needn‘t worry about being self-conscious either, I don’t always want my subjects to be looking at the camera - in fact that’s often the last thing I want.  If my models bring kids along I like to get them involved too so it’s a fun family photography session, and get them to hold the light reflectors or take photos of their parents, which relaxes everyone.  I just have to be careful they don’t take better photos than me!

Because many of my shots are used in marketing campaigns including brochures and flyers, on the web or even on giant billboards it can be exciting for the models opening a magazine and seeing themselves in a shot, or even going past on the side of a bus.

There isn’t usually a fee involved, but clients will often let models keep a copy of the pictures as a souvenir. So if you fancy doing something a bit different, drop me an email with a simple head and shoulders photo, your height, contact details and what area of the North East you could work in, and I’ll give you a call when I have something suitable for you.

Why not come along and have a go, it will be fun!

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Direct Website Link to Dave Charnley Photography