I had the pleasure to be the official photographer to document the 'Fashion Rules' event at mima, Middlesbrough. This was a first fashion style event for mima - which was a real fun event to photograph. Event organisers We Do Marketing kindly forwarded on an update below...
Fashion Rules Report
Whether you’re a high street honey, a designer doll, a pin-up princess or a retro rocker ‘Fashion Rules’ had a bit of something for everyone. With over 1000 people through the door ‘Fashion Rules’ took place on June 7th at Middlesbrough’s iconic art gallery mima and celebrated all that is great about Britain from the hottest local designers to everybody’s favourite high-street stores. The fashion catwalks were a shining success with non-stop queue’s to get into the shows throughout the evening.
Starting with a bang the models brushed off their guitars and rocked the runway in this season’s hottest trends from Topman, Vintage Vogue, Laskasak and Yakuza. In the candy theme the models swung down the runway in pastels, florals, cheeky checks, and oversized summer vests from Topshop, Marks and Spencers, House of Fraser, USC and Lazy Joes. Fairytale Romance was the next look with Kate Fearnley, Debenhams, Psyche and Greenwoods showcasing suave suits, razor sharp tailoring, romantic ruffles and delicate dresses.
The rockin’ runway then ended how it started - with a big bang! Models strutted their stuff in red, white and blue as they partied down the catwalk celebrating, waving union jacks flags and even break dancing. POP-UP Paradise was a stream of terrific tie-dye, haute home wares and dazzling diamonds as local designers and shops including Lazy Joes, Lots of Loveliness, Diamond Heaven and Mink took over mima’s ground floor to showcase their hottest pieces. Debbie Isley, the owner of Lot’s of Loveliness loved being part of the night and was delighted with how well everything went. She said: “It was great being part of Fashion Rules and being able to showcase my quirky home wares and jewellery to the residents of Middlesbrough at such a big event.” “I have had a lot of interest and visits from customers who I met at the event – the response has been fantastic!”
Outside, the Marquee Vintage Market appealed to quirky Queen’s of every era – whether on the lookout for an authentic 80’s cocktail dress, a pair of Geek Chic Lego earrings or high waisted Levi shorts it was every fashionista’s idea of heaven. As well as fashion there were also plenty of hair & beauty treats including hot new business Miss DigiNails who can print any design or picture you want onto your nails. Shazana Arshad, owner of Miss DigiNails was very proud to be at ‘Fashion Rules’ and was extremely thrilled with the opportunity to launch her business at the event. She said: “It was our first real opportunity to let Middlesbrough know who we were and we couldn’t have asked for a more fashionable and high profile platform to launch ourselves at – the whole event from start to finish was fabulous.”
Up on the terrace very British tea and cake was served and with decedent delights from The American Cupcake Company, That Cake and The OldeYoung Teahouse with everything from whoopee pies to push pops, it was a scrumdiddlyumptious heaven for all the fabulous fashionistas. The biggest Eclectic Boutique in town brought vibrancy to Middlesbrough and mima was filled with a huge buzz as customers streamed through the doors creating an electric atmosphere.
Fashion Rules was a fabulous event from start to finish that will not be forgotten soon.
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Photos featured in the Queen’s Diamond Jubilee Souvenir Album 2012 St James’s House, publisher of the Queen’s Diamond Jubilee Souvenir Album 2012 and official publishing partner to the Thames Diamond Jubilee Foundation, approached me last year with an exciting commission that I was very pleased to accept.
This glossy, limited edition book went out to a national and international audience and is designed to mark the Queen’s 60 years as monarch. It details some of the highlights of her reign and celebrates the best of British life, from education and industry to tourism and leisure – in fact every aspect of British society today. St James’s House was looking for a CRB-checked commercial, schools and education photographer in the North East and found me through my website at www.davecharnleyphotography.com.
My task was to visit Excelsior Academy in Denton to the West of Newcastle, to get some lively images of its pupils, who besides studying the traditional curriculum are encouraged to get involved with stimulating outside interests, including putting on art, drama and fashion shows that regularly appear in the North East press. I spent several hours touring the Academy’s classrooms and its impressive facilities, taking unobtrusive, fly-on-the-wall photographic shots of pupils aged from four to 18 getting to grips with the climbing wall and engrossed in their work in the science and music labs and the art classrooms, all of which provided a colourful glimpse into school life.
Having sent the images to St James’s House they replied by return asking me to do two sessions at other North East schools. The first one was on the outskirts of Durham, at the Durham Trinity School and Sports College. This caters for pupils between the ages of two to 19 with a range of special educational needs including moderate learning difficulties, severe learning difficulties, communication disorders including specialist autistic provision and profound and multiple learning difficulties.
This 180-pupil school is an amazing place, full of fun and laughter and I was made to feel very welcome as I quietly worked my way around the campus with my camera, taking pictures of pupils combining learning with simply enjoying themselves. Students take part in a wide range of extra-curricular activities designed to build their self-esteem and confidence, and prepare them for life. The children were happy to join in and soon forgot all about the camera so I could get some natural, uncontrived shots in the craft rooms - where there was some beautifully detailed work on display - in the sensory room and outside in the playground. I was even able to photograph some of the baking sessions in the kitchens, where there was lots of messy fun being had!
My third job took me to Elmore School near Pittington, County Durham. This is a mid 18th century country house, providing a mix of residential and day school for 72 secondary age children with special educational needs. Standing in 40 acres of land its unique approach to promoting healthy living includes horticulture, bee-keeping, mountain-biking and bushcraft, and provided me with some great photo opportunities showing pupils at work.
I think it’s the first time I’ve been quite so close to a swarm of bees with no special suit on – a photographer’s life can be a dangerous one! Inside the school I continued my photographic reportage style approach at a lively band session with some talented young musicians, none of them shy and all of them quickly ready to ignore the man with the camera and get on with making good music.
I love doing this sort of school and college prospectus photography around the north east. It gives me chance to use my skills as a commercial and portrait photographer to put together a set of creative, natural photographs showing happy students in a safe and supportive learning environment, which give readers a snapshot of everything that school or campus life has to offer.
I met some lovely staff and pupils at these fantastic North East schools, and I’m proud that their pictures – and mine - will be seen by the international readers of the Queen’s Diamond Jubilee Souvenir Album 2012.
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Every year, Middlesbrough Fashion Week celebrates the town’s
independent retailers, designers and high street brands with a series of
events. Marketing agency WeDo commissioned me to take a series of
unique fashion images to promote its ‘Fashion Rules’ free show and shop event
at the MIMA art gallery in Midddlesbrough on June 7.
The brief was to get a series of high impact pictures to get
people along to this British-inspired event, which includes a collection of
mini fashion shows and pop-up shops, featuring the best in clothing, jewellery,
designer goods, accessories, food and homewares. As a commercial, wedding and portrait photographer based in the north east, I work
with everyone from professional models to people who need a photographer with a
relaxed, informal style to put them at their ease in front of the camera. When it comes to fashion photography, the
choice of model can really determine the feel of the pictures, so I was
delighted to find out I was working with new model Katherine Lees of
Tyne Tees Models. Katherine who lives in North Yorkshire is a new model on the books but knows exactly what to do at the super-fast agency, hair and make up changes, and she is great fun to
work with.
Fifty minutes was all it took for Katherine’s hair and make
up stylists, Rachel Hoskins and Lisa Devanny, to help her emerge looking
glamorous in a blonde hairpiece and a designer outfit in vibrant, bold colours matched
with a black and white striped waistband. Alex Hall from WeDo kindly acted as my assistant for the
day, and we set up the first shots against the simple, clean lines of the MIMA
art gallery. Working with the natural light and my reflectors, the rough
textured walls of the gallery really showed off the sharp lines of the clothes
to best effect and got the session off to a good start.
A change of outfit, hairstyle and location saw us at a well
known local landmark, a row of traditional red phone boxes outside the Empire
Theatre. These iconic British symbols
formed the perfect backdrop to Katherine’s buttercup yellow patterned dress and
red and white shoes. As a photographer, I’m busy constantly assessing the
lighting, the colours, the background and the model’s facial expression, so it
was great to have Alex and the stylists on hand to make sure the clothes were
hanging correctly and Katherine didn’t have a hair out of place.
The tunnel leading from Middlesbrough city centre to the
Riverside Football Stadium offered us some fantastic colours to work with. For this location I used a portable
flash system to pick up the contrast between the vibrancy of the tunnel’s wall art,
and Katherine’s beautiful 50s-themed cream textured dress. Katherine then changed into yet another set of clothes, this
time a raspberry pink pencil skirt and peplum top, while Rachel gave her a
sophisticated ‘updo’ hairstyle. A balcony
at the Ciac apartment building at Middlehaven gave us a good view of the Transporter
Bridge and a great background for our next shots. The steel globes we used as
props emphasised Middlesbrough’s ‘Steel River’ heritage and were the perfect
foil for reflecting the blue of the sky.
Some editing back in my studio over the weekend to meet deadlines, and the day’s pictures were
being used across WeDo’s online, print advertising and PR materials within a
couple of days. We hope they encourage
people along to support their local retailers, and play a big part in Fashion Rules’ success.
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