Knee Operation leads to Healthcare Photography for Nuffield Health Tees Hospital

It’s not often a knee operation leads to a north east advertising photography job but that’s exactly how a recent two-day session photographing the Nuffield Health Tees Hospital in Stockton came about.

Following my operation (wear and tear and too much running around with heavy camera equipment in my press and sports photography days, if anyone is interested) I had used social media to praise the care I’d had there. The hospital’s marketing contact checked out my website at www.davecharnleyphotography.com and got in touch to discuss me adding to the hospital’s image library with a series of new advertising pictures that can be used for marketing and advertising purposes, some photography also for the website and brochures.  

It was important that the new pictures fitted in with Nuffield’s corporate style, which is fresh and clean and sits perfectly with my own style of documentary photography and a big emphasis on natural light to keep pictures real. 

I’ve seen lots of health sector companies use stock shots in their marketing and while they can be effective, I honestly believe real pictures work better, particularly when it comes to people making a big decision about which healthcare provider to choose.

The shoot was broken up into two days so I would be able to access all areas of this busy hospital, which operates on a tight schedule. After discussing the shots list with my client and adding in some thoughts and suggestions of my own, I was able to access all areas, photographing everything from equipment, treatment areas and the comfortable, well-equipped patient rooms through to some signage and branding, and even the convenient car park set in the leafy surroundings of Norton.

We also included lots of pictures of key staff, both in real working situations and through portrait shots that can be used across brochures, the website and social media, capturing a natural look that sums up the professionalism and cheerful attitude that made them a pleasure to work with. 

Working unobtrusively and with formal patient permission of course we also captured a range of photos showing patients booking in at reception, being assessed by the doctors, receiving physio and other treatments and sampling the beautiful food.

Having been a patient at the hospital it was interesting to see it from the other side, and I was pleased that my client was as happy with the results of the job as I am with my revitalised knee.