It’s not often a knee
operation leads to a north east advertising photography job but that’s exactly how a recent two-day
session photographing the Nuffield Health Tees Hospital in Stockton came about.
It was important that the
new pictures fitted in with Nuffield’s corporate style, which is fresh and
clean and sits perfectly with my own style of documentary photography and a big
emphasis on natural light to keep pictures real.
I’ve seen lots of health
sector companies use stock shots in their marketing and while they can be
effective, I honestly believe real pictures work better, particularly when it
comes to people making a big decision about which healthcare provider to
choose.
The shoot was broken up into
two days so I would be able to access all areas of this busy hospital, which
operates on a tight schedule. After discussing the shots list with my client
and adding in some thoughts and suggestions of my own, I was able to access all
areas, photographing everything from equipment, treatment areas and the
comfortable, well-equipped patient rooms through to some signage and branding,
and even the convenient car park set in the leafy surroundings of Norton.
We also included lots of
pictures of key staff, both in real working situations and through portrait
shots that can be used across brochures, the website and social media,
capturing a natural look that sums up the professionalism and cheerful attitude
that made them a pleasure to work with.
Working unobtrusively and
with formal patient permission of course we also captured a range of photos
showing patients booking in at reception, being assessed by the doctors, receiving
physio and other treatments and sampling the beautiful food.
Having been a patient at the
hospital it was interesting to see it from the other side, and I was pleased
that my client was as happy with the results of the job as I am with my revitalised
knee.