A recent North East commercial photography job saw me spend
half a day on a bus doing photographs for Middlesbrough creative marketing agency The Creative Alchemist, who hired me to take the pictures for Local Motion and
Connect Tees Valley’s ‘Less Fuss by Bus’ campaign the advantages of
travelling by bus.
At our planning meeting we discussed the type and range of
shots that were needed, and any restrictions such as not using easily
identifiable landmarks, as the campaign was to cover Tees Valley and South Durham. We also looked at how the pictures would be used, as this has a big
impact on what and how I shoot. In this case the agency wanted a flexible range
of shots for potential use in everything from web banners and skyscrapers to
print and large format for outdoor advertising, including the side of buses themselves.
Having agreed in advance that both night and day pictures
were needed, on the day I turned up armed with greaseproof paper and masking
tape to prevent light streaming through the bus windows, which could have made
getting the right shots difficult and would definitely have spoiled the night
time look we wanted. I carry light diffusers as part of my portable kit, but being
someone who prefers a ‘belt and braces’ approach, as well as portable studio
lights and a mobile power pack I turned up ready with all sorts of useful bits
and pieces just in case.
Our stage was a brand new bus which had a permit to park all
day in the centre of Middlesbrough.
With two clients present, the team from The Creative Alchemist,
several models from Tyne Tees Models plus yours truly, there was quite a crowd
of us at the photoshoot, which lasted around 3-4 hours so we scheduled several
breaks in to keep everyone fresh.
I went along with lots of ideas in my head for potential
shots, but that’s the funny thing about being a professional photographer, you
often arrive at a job and decide that while an idea done one way won’t work,
approached in a different way it becomes a great shot. Over the years I’ve
learned that every job evolves, it’s an integral part of the process.
The Models were Libby Hancock, Grace Bungoni (night), Craig Ord and Camillia Priest (daytime) who were all fantastic, accommodating team and fun to
work with as we moved around both decks of the bus taking pictures from various
spots. Thanks to everyone’s professionalism this was a really enjoyable and
rewarding commission, and you may already have spotted the resulting pictures
across the North East in the run up to Christmas 2015.