From the Cold Store to Firestation | Yorkshire Commercial and Advertising Photographer

As a North East and Yorkshire photographer with decades of experience in press and commercial photography, if I had a pound for every time someone told me that today’s news is tomorrow’s fish and chip paper I’d be a very rich man.

The phrase really came to life for me with a recent advertising photography commission to produce a range of photos for Wraggs in Leeds, a Collins Seafood company dating back to the 1950s, which supplies ‘Frozen at Sea’ fish products to an impressive number of fish and chip shops throughout Yorkshire and the East Midlands, as well as to wholesalers and smaller businesses.

The brief was to produce a range of PR and marketing photos that can be used across print products such asbrochures and posters through to the company’s website and social media feeds.

The day started at 5am when myself and Olly from Harvey & Hugo, Darlington-based PR agency, set out for the first shoot. When we arrived in Leeds there was a fleet of vans already loaded up with frozen food so I could get some product and vehicle shots – complete with cheery drivers - done before the vans went out on deliveries.

I’ve photographed in most locations over the years but working in a cold store with temperatures of -22 degrees was a new experience for me.  At that temperature the brain – or certainly my brain – definitely works more slowly so I had to get a move on before I froze like the fish I was photographing. Fortunately my cameras are capable of shooting in low temperatures so I had no worries about the resulting pictures.

It was certainly a treat to move from the cold stores into the toasty warm offices and switch to getting some shots of senior management in meetings, and some of the staff working at their desks, incorporating the striking blue and white logo where I could.

A two hour drive down the A1 to South Yorkshire saw us take a series of ‘finished article’ photos at a former fire station in Doncaster, which has been converted into an award-winning fish and chip shop – from the cold stores to the fire station as it were.

Freshly cooked food was beautifully plated up for us and I got some mouth-watering shots of the fabulous Yorkshire fish and chips and accompanying side dishes on offer. The big bonus of the day was that we actually got to sit down and eat some of the lovely food I had been photographing – what an absolutely great perk of the job!

I actually learned quite a lot about the humble dish of fish and chips too, for instance that there is typically less than 10% fat in a portion of fish and chips, making it healthier than a burger, pizza, kebab or a curry. 

The client was very happy with the resulting shots and I’ll look at fish and chips with a much more discerning eye in future, now I’ve documented the journey from freezer to plate.