The Tees Valley ‘Get your
head into digital’ campaign scheme aimed to boost digital skills in North East
businesses, and when award winning Cool Blue Brand Communications wanted a North East PR and commercial photographer to cover the launch events in Middlesbrough and Darlington, they booked me to do this job.
The morning event saw me do
a two-hour photo shoot at the Thistle Hotel in Middlesbrough, before covering the
second event at Teesside University campus in Darlington. Channel 5’s Gadget
Show presenter Jason Bradbury was a guest speaker at both events, where the
audiences had gathered to hear more about the free digital skills workshops that
are being held for businesses in Stockton, Middlesbrough, Hartlepool,
Darlington and Redcar and Cleveland.
Jason was a great speaker, demystifying
digital and informative about how using digital tools will help businesses grow
and be more effective. He was joined on the speakers panel by Bob Coff, Managing
Director of the Middlesbrough Gazette, a good speaker and very down to earth;
and Michael Ryding, Director of DigitalCity, who spoke about the economic
benefits to businesses of all sizes and sectors.
To fit with the theme and
get some freshness and originality into the photos I asked Jason to take a
selfie with his iPad and then turn the screen towards me, so I could get a shot
of him behind the screen and match up the images. I was really pleased with the
results, which Jason declared to be ‘awesome’ and he even liked my tweet about
it, which was subsequently retweeted over 600 times.
I used the same technique to
photograph members of the audience, and I was pleased to see the photographs used across North East newspapers and online media.
A couple of weeks before the
events I had also been out to take some case study photos of local employer
Terry Goldspink of freight and international shipping company Evolution
Forwarding, which is on track to achieve a £1m turnover, with 90% of its
business coming from the internet.
It was my pleasure to cover
the launch of a scheme that could benefit thousands of businesses in the
region. To find out more about the scheme visit www.headintodigital.com and see how
your business could benefit from adopting digital tools.
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